Soulja Boy's net worth and how the rapper built, and blew, his millions
Soulja Boy's net worth is alleged to be $2 million as of 2025. Once a teenage rap sensation with multimillion-dollar revenues from his viral hit Crank That (Soulja Boy) and business ventures, his wealth has fluctuated due to extravagant spending, legal troubles, and failed investments.
Source: Getty Images
TABLE OF CONTENTS
Key takeaways
- Soulja Boy's net worth in 2025 indicates a significant drop from his peak earnings.
- He built his fortune through early internet virality with Crank That (Soulja Boy), music sales, touring, endorsements, and business ventures.
- Extravagant spending, failed ventures, poor investments, and legal troubles contributed to his financial decline.
- Despite setbacks, the rapper still owns SODMG and has businesses in fashion and tech.
Soulja Boy's profile summary
| Full name | DeAndre Cortez Way |
| Stage name | Soulja Boy (formerly Soulja Boy Tell 'Em) |
| Gender | Male |
| Date of birth | 28 July 1990 |
| Age | 35 years old (as of 2025) |
| Zodiac sign | Leo |
| Place of birth | Chicago, Illinois, United States of America |
| Nationality | American |
| Ethnicity | Afro-American |
| Hair colour | Black |
| Eye colour | Dark brown |
| Height in feet and inches | 5'8" |
| Height in centimetres | 173 |
| Parents | Tracy and Carlisa Way |
| Siblings | 3 |
| Sexual orientation | Straight |
| Relationship status | In a relationship |
| Partner | Jackilyn Martinez |
| Children | 1 (KeAndre) |
| Profession | Rapper, songwriter, record producer |
| Net worth | $2 million |
| @souljaboy | |
| YouTube | @SouljaBoy |
What is Soulja Boy's net worth in 2025?
According to Celebrity Net Worth, Soulja Boy has an alleged net worth of $2 million as of 2025, a steep decline from peak levels.
During the height of his career between 2008 and 2011, Soulja Boy reportedly earned millions of dollars yearly from music sales, touring, endorsements, and brand collaborations. In 2010, Forbes listed him as one of the highest-paid young rappers, reporting about $6 million in revenues that year alone.
However, a lavish lifestyle, legal judgments, and failed investments eventually eroded much of that money, leaving him with only a fraction of his former fortune in 2025.
Source: Original
How did Soulja Boy build his millions?
Soulja Boy, whose real name is DeAndre Cortez Way, rose to prominence in 2007 as a teenage rapper who mastered the art of internet virality. He used platforms like MySpace and SoundClick to build a fan base. Diversifying his talents into music, business, fashion, and gaming made him a multimillionaire.
Music career and breakout success
Soulja Boy started his musical career in 2007 with his groundbreaking single Crank That (Soulja Boy). The hit topped the Billboard Hot 100 for seven weeks in a row.
Long before TikTok dances and viral challenges were popular, the American rapper encouraged fans to share videos of themselves dancing to the song on YouTube and MySpace. This early grasp of online involvement enabled the song to sell millions of digital downloads and ringtones.
Source: Getty Images
His debut album, Souljaboytellem.com, cemented his place in the industry. The musician continued to release popular singles, including Kiss Me Thru the Phone in 2008 and Turn My Swag On in 2009.
Soulja Boy's music career thrived throughout the 2010s thanks to independent releases, mixtapes, and collaborative efforts. He worked with notable artists like Drake, Gucci Mane, and Nicki Minaj and produced music for other artists.
Record label (Stacks on Deck Entertainment)
In 2004, Soulja Boy founded his record label, Stacks on Deck Entertainment (SODMG). The label not only gave him the freedom to release songs independently, but also allowed him to sign emerging musicians like Riff Raff and Lil B.
By owning his label, the American record producer retained a larger share of his music profits, which included digital sales and licensing.
Fashion ventures
Soulja Boy has a clothing line called SODMG, named after his record label. He also launched Souljaboy Apparel, which he announced as the official website of his clothing line. Moreover, he opened a brick-and-mortar store on Melrose Avenue in Los Angeles under the SODMG brand.
His clothing lines enabled him to monetise his impact among young fans who admired his swag. He also made money from branded merchandise during tours and online sales via social media promotion.
World Poker Fund Holdings
In May 2016, Soulja Boy claimed to have inked a $400 million endorsement deal. The partnership was with World Poker Fund Holdings to market an online game called CelebrityWorld.com.
According to Forbes, when asked about the $400 million contract, a spokesperson for World Poker Fund Holdings stated:
There's no way we could cut a $400 million deal. Endorsement deals are calculated on a lot of different factors. This is not a full cash transaction.
SouljaGame video game console
Source: UGC
In December 2018, the American artist released the SouljaGame, a video game console that drew criticism for being an overpriced emulator of Nintendo and Sega handheld games.
In 2018, he released two more consoles: the Retro SouljaBoy Mini, which resembles a Nintendo Game Boy, and the SouljaGame Fuze.
By the end of that year, Soulja Boy had removed the SouljaGame consoles from his store due to threats of a lawsuit from Nintendo. In 2019, the rapper released another handheld on his SouljaWatch website, the SouljaGame Handheld.
How legal troubles drained Soulja Boy’s fortune
At the peak of his stardom, Soulja Boy reportedly spent millions on luxury cars and high-end jewellery. He once admitted to splurging on a $55 million private jet, although it was later disputed as a publicity gimmick.
Source: Getty Images
In addition to extravagant spending, some of Soulja Boy's business ventures were financial pitfalls. His SouljaGame video game consoles faced legal issues from Nintendo, while his endorsement deal with World Poker Fund Holding never fully materialised as liquid wealth.
The record producer also spent a lot of money on real estate. He bought lavish mansions in California and Georgia, but these acquisitions cost him more money than they brought in.
Legal issues and fines also contributed to Soulja Boy's net worth decline. He faced arrests, lawsuits, and probation violations, which resulted in financial penalties and affected his income streams from endorsements and tours.
FAQs
- Who is Soulja Boy? He is an American rapper, songwriter, and record producer.
- How rich is Soulja Boy? The American rapper's alleged net worth is $2 million as of 2025.
- What business does Soulja Boy own? The musician owns a record label, Stacks on Deck Entertainment, and a clothing line.
- What was Soulja Boy's first hit song? His first hit song was Crank That (Soulja Boy).
- How long has Soulja Boy been rapping? As of 2025, the artist has been rapping for about 18 years. He released his first song in 2007.
- What clothing brand does Soulja Boy own? His clothing line is called SODMG.
Soulja Boy's net worth shows that early success in the digital era can be fleeting without proper money management. His journey from teenage internet sensation to multimillionaire, followed by financial hardship, is both inspiring and cautionary.
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